A new app, Peeple, will allow people to review other people, Yelp-style. Idea for an ad campaign to back the new "Yelp for people" app Peeple: Because life should be more like a comments section. The Peeple app is billed as a new breakthrough in transparency: Whether you like it or not, someone will be able to form a profile of you, and then it's open season for anyone you've ever known to post their ratings of you. Ever been nasty to someone? It's payback time. Peeple co-founder Julia Cordray reasoned, to the Washington Post, "People do so much research when they buy a car or make those kinds of decisions. Why not do the same kind of research on other aspects of your life?" Because of the self-selection aspect and the potential for grievous harm? Whether you do or don't buy that toaster, or whether you thought the spring rolls at Thai Garden were overpriced, is of no great consequence.
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