AT&T Inc. and Verizon Communications Inc. on Wednesday joined a growing number of companies pulling much of their advertising from Google, expanding a controversy over the internet giant's ad placements on objectionable content and deepening the financial impact on the company even after it announced measures to assuage concerns. The new moves by advertisers amplify a problem for Google that had been centered in the U.K., and suggests the Alphabet Inc. unit is finding it harder than expected to quell the backlash. The crisis has created an opening for some advertisers to press Google for long-sought changes, while highlighting its complicated relationship with some of its customers. AT&T and Verizon, for example, in addition to being big advertisers, are building online video and ad services to compete with Google. The two wireless carriers and pharmaceutical company GlaxoSmithKline PLC suspended advertising spending on Google except for search, encompassing all ads on Google's YouTube site and the more than two million third-party websites in Google's advertising network. Johnson & Johnson and rental-car firm Enterprise Holdings Inc. said they were canceling advertising on YouTube. Distiller Beam Suntory Inc. said it also canceled some advertising with Google.
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