LeEco thinks of itself as the single source for all things tech. In its home country of China, LeEco is just that, delivering movies it produces on phones and televisions it makes, and hosting e-commerce and streaming sports sites on its own cloud service. "If you were to take Apple, Amazon, Paramount Pictures, Tesla, Uber and Netflix and combine all of those companies, you get what LeEco does in China," Danny Bowman, chief revenue officer for LeEco North America, said in an interview on Friday. LeEco began as an online video portal, LeTV, in 2004. It switched its name to LeEco last year as it threw itself into devices and deeper into entertainment with traditional films and sports in China, while widening its offerings to televisions and phones. LeEco on Wednesday offered a taste of its do-it-all nature, unveiling the LePro 3 and Le S3 phones, the Super4 series of televisions and its flagship uMax85 TV, which go on sale during a "flash sale" on November 2. It also showed off its LeSee Pro autonomous driving smart car, as well as concept products such as its Explore VR headset (powered by the LePro 3) and smart bicycle.
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